18 march 2024

Organizing and conducting hybrid events

Ilya Zmienko
Founder of Svyazi agency

1. Hybrid event planning checklist

In the dynamic world of event management, the ability to adapt and innovate has never been more critical. Enter the concept of hybrid events, a fusion of traditional in-person gatherings with the expansive reach of digital platforms. This blend not only caters to the diverse preferences of attendees but also extends the event’s footprint globally. As the popularity of such events surges, the need for a meticulously crafted hybrid event planning checklist becomes evident. This tool is not merely a list but a comprehensive guide that ensures every aspect of both virtual and physical environments is harmonized to create an engaging and seamless experience for all participants. For a successful organization, you need to carefully plan and integrate face-to-face and virtual elements in a way that ensures high quality interaction for all participants. Here are the basic steps and guidelines for organizing a hybrid event:
Identify goals and audience
  • Goals: Clearly define what you want to accomplish with your event.
  • Audience: Understanding your target audience will help tailor the content and format of the event to their needs.
Hybrid event technology
  • Use a robust webinar or virtual event platform that supports high quality video broadcasts, interactive sessions, chat rooms, and other collaboration features.
  • Technical support and maintenance
  • Make sure you have the necessary audio and video equipment for high quality broadcasts.
  • Provide technical support during the event to resolve potential issues.
  • High Definition Cameras:
  • Professional microphones:
  • Video mixers (video mixers):
  • Lighting equipment to enhance video quality.
Integrate face-to-face and virtual elements
  • Design the event program to be engaging and accessible to both face-to-face and virtual participants.
  • Use interactive elements such as surveys, Q&A sessions and virtual networking meetings to increase engagement.
Контент и программирование
  • Разработайте контент, который будет легко восприниматься в обоих форматах. Подумайте о предварительной записи некоторых сессий для улучшения качества трансляции.
  • Планируйте перерывы и интерактивные сессии, чтобы удерживать внимание участников.
Content and Programming
  • Разработайте стратегию продвижения, которая обращается как к очным, так и к виртуальным участникам.
  • Четко сообщите преимущества участия в каждом формате и предоставьте инструкции по регистрации и участию.
Репетиция и тестирование
  • Develop content that will be easily digestible in both formats. Consider pre-recording some sessions to improve broadcast quality.
  • Plan breaks and interactive sessions to keep attendees' attention.
Marketing and Communications
  • Develop a promotional strategy that appeals to both face-to-face and virtual participants.
  • Clearly communicate the benefits of participating in each format and provide instructions for registration and participation.
Rehearsal and Testing
  • Rehearse the event to test the technical equipment and ensure that all participants are comfortable with the chosen platform and speaking format.
Collect feedback and analytics
  • Collect feedback from participants after the event to improve future events.
  • Use analytics tools to measure participation, engagement, and achievement of event goals.
Organizing a hybrid event requires attention to detail and a willingness to adapt to the needs of a diverse audience. With proper planning and execution, hybrid events can offer a unique and engaging experience for all participants

2. Hybrid events best practices

Hybrid events, a sophisticated amalgamation of in-person and virtual experiences, have emerged as a beacon of innovation, offering unprecedented flexibility and reach to organizers and attendees alike. As we navigate this blended landscape, the importance of understanding and implementing hybrid events best practices cannot be overstated. These practices are not just guidelines but essential strategies that ensure the success of hybrid events, making them engaging, accessible, and impactful for a diverse audience spanning the globe.
Conferences and Summits
  • Technology Conferences: Events such as CES (Consumer Electronics Show) or Web Summit often offer a hybrid format, allowing attendees around the world to join sessions online while others attend in person.
  • Educational Summits: Academic conferences and summits can offer a hybrid format to facilitate access to knowledge and the exchange of ideas between academics from different countries.
Corporate events
  • Годовые встречи: Компании могут проводить годовые встречи в гибридном формате, позволяя сотрудникам из различных офисов и удаленно работающим сотрудникам участвовать в мероприятии.
  • Тренинги и семинары: Корпоративные тренинги и обучающие семинары могут использовать гибридный формат для обучения сотрудников, находящихся в разных местах.
Trade shows and exhibitions
  • Trade Shows: Hybrid trade shows allow exhibitors and attendees to interact both in person and virtually, increasing opportunities for product demonstrations and networking.
  • Book fairs: Book fairs such as the Frankfurt Book Fair can offer hybrid discussion sessions
These examples show how hybrid events can be adapted to different purposes and audiences, offering unique opportunities for interaction and knowledge sharing.

3. Fijital Hybrid Events

The term "phygital" is an amalgamation of the words "physical" and "digital" and describes the integration of digital technologies into the physical world, creating a unique, blended experience. The phygital approach involves creating events that combine the best of both worlds: the sense of immediacy and accessibility of the physical space with the convenience and empowerment of digital technology.
Features of Fijital Events:
Fijital events utilize technologies such as AR (augmented reality), VR (virtual reality), interactive screens and mobile apps to increase attendee engagement, regardless of their physical location.
Digital technologies allow you to create a personalized experience for each attendee by tailoring event content to their interests and preferences.
Expanded accessibility:
The Fijital approach allows people from all over the world to participate from the comfort of their own homes, making events more accessible and inclusive.
Improved data analysis:
The use of digital tools allows for the collection and analysis of real-time data on attendee behavior and preferences, which can help improve future events.
Fijital events can contribute to sustainability by reducing the need for travel and physical materials, which reduces the carbon footprint of events.
The Fijital approach offers new opportunities for organizers and participants by making events more interactive, personalized and accessible. It requires, however, a deep understanding of technology and careful planning for successful implementation

4.Hybrid event platforms

Navigating the complexities of hybrid events requires a deep dive into the features, benefits, and strategic approaches associated with these platforms. As we explore the multifaceted world of hybrid event platforms, we uncover the blueprint for crafting events that are not only successful but also pioneering, setting new standards for how we connect, share, and engage in the collective experiences of tomorrow. To achieve a high level of engagement and participant satisfaction, the following aspects must be considered:

Platform selection criteria

The platform should provide stable performance with a large number of simultaneous users, whether in the case of small groups or thousands of online participants.
Features for audience interaction such as chats, polls, Q&A sessions, and the ability to create workgroups are important.
The platform should easily integrate with other tools and services used during the event, such as registration systems, payment systems and social media.
Broadcast quality
High quality video and audio is critical to maintain the attention of the online audience.
The platform should offer robust security measures to protect attendee data and event content.

Examples of hybrid event platforms

When organizing hybrid events, the choice of platform and technology support plays a key role. Here are some examples of platforms and hardware:
A popular video conferencing solution that offers a variety of features for interactivity, including polls, room sharing, and chat capabilities.
Microsoft Teams
An integrated platform that provides not only video conferencing but also document collaboration, making it ideal for corporate events.
A specialized platform that offers a wide range of features including virtual showrooms, network meetings and multi-channel broadcasting.
Webex by Cisco
A robust video conferencing solution with advanced security and scalability for large events.
A virtual trade show and exhibition platform that offers virtual booths, webinars, and networking capabilities.
Need help with a hybrid corporate event? Svyazi agency can help you!

5. How to host a hybrid event: accommodating different time zones

An organization presents a unique opportunity to attract participants from all over the world, which makes the issue of timing and venue selection particularly relevant. Accounting for different time zones plays a key role in maximizing reach and convenience for participants. In this section, we’ll look at how to effectively plan time and venue for hybrid events with a global audience in mind.
Determining the venue
For a face-to-face event, the choice of venue depends on a number of factors, including accessibility for local attendees, availability of necessary infrastructure, and logistical amenities. However, when planning, it is also important to consider the technical requirements for online streaming, such as the quality of the internet connection and facilities for setting up equipment.
Determining peak participation times
Analyze your target audience and determine in which time zones the majority of potential participants are located. Use this information to select a time that is convenient for as many people as possible.
Flexible scheduling
Consider holding key sessions several times throughout the day so that participants from different time zones can join the event at a time that is convenient for them.
Session recordings
Provide recordings of all sessions for attendees who were unable to join the live event. This will allow them to watch what they missed at a convenient time and increase overall engagement.
Interactive elements in recordings
Include interactive elements such as polls and challenges in recordings so that even after viewing the recording, participants can actively engage with the content.
Informing participants
Clearly inform attendees of event schedules in different time zones by utilizing automatic time conversion tools on the website or in invitations.
Scheduling time and venue with different time zones in mind requires careful consideration and attention to detail. Successfully doing so will not only increase the reach and accessibility of the event to a global audience, but will also significantly increase attendee satisfaction by encouraging active engagement and interactive participation.

6. Audience engagement

Audience engagement is a critical element in the success of any event, but it is particularly important in the context of hybrid events, where it is necessary to keep the attention of both face-to-face and online participants at the same time. Digitalization and content diversity present challenges in attracting and maintaining audience interest. Hybrid events offer unique opportunities for innovation in audience engagement, allowing a wide range of tools and techniques to be used to create an interactive and engaging experience. In this section, we explore various strategies and techniques that can be used to increase attendee engagement, thereby ensuring that attendees appreciate and give positive feedback on the event.
also read
7 ideas and instruments for involving the audience during online events
Here we told about interesting ideas for holding an online event as well as instruments for realizing these ideas.

Strategies to engage online and offline participants simultaneously

Hybrid events present a unique opportunity to bring together participants from different environments, offering them simultaneous participation in both physical and virtual spaces. Specific strategies must be employed to ensure successful engagement of both audiences. Here are a few effective approaches.
Interactive Sessions
Organize interactive sessions that allow attendees, regardless of participation format, to actively engage with each other and the speakers. These can be Q&A sessions, master classes, workshops or debates, where questions and comments can come from both the room and online chat.
Single platform for communication
Use a single platform for communication that allows online and offline participants to interact in real time. This can be a specialized app, forum, or chat room. This approach helps to create a sense of a unified information field and facilitates the exchange of opinions and experiences between participants.
Introducing gamification elements such as quests, games and contests with prizes can significantly increase participant engagement. Create tasks that require the combined efforts of online and offline participants, encouraging them to interact and collaborate.
Co-create content
Encourage participants to co-create content during the event. This could be collective brainstorming, working on projects together, or creating shared documents and presentations. Such activities foster deep engagement and knowledge sharing among participants.
Virtual and physical networking meetings
Organize networking meetings that allow online participants to interact not only with each other but also with an offline audience. Use videoconferencing and virtual networking rooms, and allow offline participants to ask questions and communicate with the online audience via dedicated terminals or mobile devices.
Personalized approach
Develop personalized offerings for different groups of participants, taking into account their preferences and expectations of the event. This may include special sessions, exclusive content or personalized meetings with experts and speakers.
Real-time feedback
Give attendees the opportunity to leave real-time feedback during the event. This will help you respond quickly to audience suggestions and suggestions, as well as tailor the program to improve the attendee experience.
Applying these strategies will allow organizers to ensure high levels of engagement and satisfaction from both online and offline participants. The key is to carefully plan and coordinate both teams to create a seamless and complementary experience for all participants.

7. Examples of successful hybrid events

Hybrid events that combine face-to-face and online participation have become a significant trend in the events world, offering unique opportunities to expand audiences and increase engagement. Below are examples of successful hybrid events that stand out for their innovative approach and effectiveness in achieving their goals.
Apple WWDC (Worldwide Developers Conference)
Apple WWDC is one of the most prominent examples of hybrid events where a company presents its latest developments and innovations. The bulk of the event is streamed online, available to developers and fans of Apple products around the world, while a limited number of attendees are present on-site. This demonstrates how high quality online streaming can be effectively combined with exclusive face-to-face participation.
Hybrid TED Talks
TED Talks are known for their inspirational talks that are streamed online to millions of viewers around the world. The introduction of a hybrid format has allowed TED to expand its audience by offering both in-person participation for a limited number of guests and online access for a global audience, facilitating a wider spread of ideas.
Salesforce Dreamforce
Salesforce’s Dreamforce is another example of a successful hybrid event that attracts thousands of in-person attendees and even more online. It includes both educational sessions and networking meetings, offering attendees located in different parts of the world the opportunity to interact and share knowledge.
These examples demonstrate how hybrid events can successfully combine the best of both worlds, offering participants flexibility in their choice of participation format and pushing the boundaries of traditional events. They serve as inspiration for organizers looking to innovate and create meaningful, memorable events.

Hybrid events trends

Hybrid events, which combine face-to-face and online participation, have already proven to be an effective format that can adapt to the changing demands of today’s world. A look into the future shows that this format will continue to evolve, offering new opportunities for organizers and participants. Let’s take a look at the key trends that will shape the development of hybrid events in the near future.
Integration of advanced technologies
Advances in technologies such as artificial intelligence (AI), virtual (VR) and augmented reality (AR) will play a key role in the evolution of hybrid events. AI can be used to personalize participants' experiences, while VR and AR will offer new levels of interaction and immersion, making online participation even more engaging and interactive.
Sustainability and eco-friendliness
With the increasing focus on environmental issues, hybrid events will continue to gain attention as a more sustainable and eco-friendly format. Reducing the need to travel for face-to-face participation helps reduce carbon footprints, making events accessible to a wider audience without significant environmental impact.
Globalization and accessibility
Hybrid events will continue to promote globalization and accessibility, allowing participants from around the world to interact and share knowledge without geographical constraints. This opens up new opportunities for international collaboration and learning, making knowledge and expertise more accessible.
Improved quality of content and interaction
As hybrid events evolve, further improvements in the quality of content and methods of interaction are expected. Organizers will strive to create more valuable and engaging content, using analytics and feedback to better understand audience preferences and adapt accordingly.
Benefits of hybrid events
Hybrid events stand at the forefront of modern event planning, creating a unique environment where the boundaries of physical and digital interaction blur. These events offer an innovative platform where participants, regardless of their location or physical constraints, can engage in a shared experience, fostering a versatile and inclusive atmosphere. It is within this context that the benefits of hybrid events shine brightly, characterized by a dramatic expansion of audience reach, improved capabilities for data collection, and enhanced sustainability measures. By seamlessly merging physical and digital spaces, hybrid events unlock unprecedented opportunities for interaction, networking, and engagement, transforming the previously unimaginable into reality.
Greater focus on inclusivity and accessibility
Hybrid events will continue to evolve towards greater inclusivity, offering solutions that make participation possible for people with different needs and disabilities. This includes technological adaptations for people with disabilities and creating content that is accessible to a wide audience.
The outlook for hybrid events promises to bring innovations and improvements that will make them an even more effective and attractive format for organizers and participants. A focus on technological advancement, sustainability, globalization, content quality and inclusivity will help shape the future, making them a key tool in the world of education, business and entertainment.


These answers will help participants and organisers better understand the features and benefits of hybrid events, as well as how to plan and run them effectively
If you want your hybrid events to be creative and productive — come up to "Svyazi"!

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