Typography Trends 2025: Insights & Forecasts from Svyazi Agency

Typography continues to play a central role in visual design — shaping how brands are perceived and how messages are communicated. In 2025, new trends are emerging that reflect innovative approaches and the evolving expectations of modern audiences.
Below is an overview of ten key typography trends — along with our expert predictions on how they will influence branding and communication in the Middle East and beyond.

This trend brings back typography inspired by the bold visual culture of the 1990s. These fonts evoke the early days of the internet and the tech boom of that era — sparking nostalgia among older audiences, while appealing to younger generations with their vintage charm.
Think sharp, angular letterforms and edgy geometric aesthetics, similar to what you’d see in classic branding from Nike or Levi’s. In 2025, these styles are being revived to blend retro appeal with modern digital relevance.

The trend of distorted typography continues to gain traction in 2025. It allows designers to break traditional rules and create visually striking compositions that challenge expectations.
Asymmetric, stretched, or warped letterforms are becoming popular in branding — particularly in fashion and streetwear. Brands like Balenciaga and Off-White have embraced this trend to communicate a rebellious, forward-thinking spirit that resonates with bold, trend-conscious audiences across the Middle East and globally.

Kinetic typography remains one of the most creative and engaging trends in 2025. By animating text in websites, digital ads, and product experiences, brands are able to add motion and interactivity that immediately grabs users' attention.
Leading companies like Apple and Tesla use animated fonts to enhance user experience and increase engagement. In the Middle East, this trend is gaining momentum among tech-savvy and design-forward brands seeking to bring life and movement into their visual communication.

Fonts inspired by natural, organic shapes are gaining popularity as sustainability becomes a central value in brand identity. Flowing lines, uneven contours, and hand-drawn aesthetics reflect the textures and imperfection of nature — offering an authentic and humanized look. This trend is especially relevant for eco-conscious brands using biodegradable or sustainable materials. Companies like Lush and Starbucks embrace organic typography to reinforce their commitment to the planet while creating warm, approachable visuals that resonate across global and Middle Eastern audiences alike.

Serif fonts are making a strong comeback in 2025 — especially among luxury brands. Long associated with elegance and tradition, serif typefaces are now being reimagined with modern flair, combining heritage with contemporary aesthetics.
Fashion houses like Gucci and Prada prominently feature serif fonts in their campaigns and product designs. For premium brands in the Middle East, this trend offers a timeless, refined look that signals sophistication while still feeling current.

This trend blends vintage design influences with futuristic flair. Fonts inspired by the aesthetics of the 1970s and 80s are being reimagined for digital experiences and bold advertising — creating a unique sense of time that feels both nostalgic and forward-looking. Retro-futuristic typography is especially popular among brands targeting younger audiences. It brings a sense of playful imagination and cultural crossover, making it a favorite choice for digital-first campaigns across fashion, music, and lifestyle sectors in the Middle East and beyond.

Once reserved for coding and developer tools, monospaced fonts are finding a new voice in contemporary design. Their evenly spaced characters communicate a sense of order, structure, and technical precision — making them a natural fit for brands in technology, engineering, and science.
Companies like IBM and GitHub use monospaced type to reinforce clarity, innovation, and trust. In the Middle East’s fast-growing tech landscape, these fonts are becoming increasingly relevant for startups and enterprises seeking a clean, data-driven visual identity.

Typography trends in 2025 will continue to evolve in response to emerging technologies like artificial intelligence and virtual reality. We expect kinetic typography and experimental distortions to become more integrated into AR and VR environments — enabling even more interactive, immersive, and adaptive design solutions.
At the same time, the push toward sustainability and minimalist aesthetics will remain strong. These directions align with growing social awareness and consumer demand for brands that communicate with purpose, clarity, and responsibility — both in the Middle East and globally.