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We packaged the brand on a turnkey basis: from corporate identity to presentation templates
Our client Maxim Dimitrov, a friend and CEO of Cave, approached our agency. The task was simple: to rethink the visual concept of the brand, the logo, the brand book, the presentation template and the company website. Below is a breakdown of everything in order.
The logo
Before
After
Minimalistic, austere and with an attitude. The logo concept emphasizes the core brand principles of the Cave signature apparel outlet
We decided to avoid using illustrative images in the logo. We removed the extraneous and focused on what's important
A brand book was developed to complement the logo design. This is a guide on how to use the corporate graphic elements. Everything about the correct use of the logo, fonts and colors is compiled in one document.
A presentation template is something every employee can use. Now you don't have to annoy the designer every time you need to create a beautiful quotation or prepare a simple presentation on a few slides. Now you can do it yourself, using a handy template.
Presentation template
Needless to say, the Cave website also underwent a redesign. This is the first thing the customer encounters, so it's important to focus the user's attention on what's most important. We got rid of all the visual noise, structured the content, and improved the layout.
Do you want to open a business in the Middle East? We can help you with the marketing packaging of your brand and advise you on where to register your company
Website
Before
After